Our Commitment

At AMF Affinity, we respect your privacy and are committed to protecting your personal data. This statement explains how we handle your information.

Data Collection and Use

• We only collect information through positive opt-in, including:
• Contact details you provide
• Professional reports (with your consent)
• Basic analytics about website usage
• Business communication records

We use this information solely to:

• Provide our services
• Process business transactions
• Meet legal obligations
• Communicate with you about our services

Security and Storage

• Data is stored securely within the UK/EEA
• Financial transactions occur via direct bank transfer
• We use Xero for accounting (covered by their privacy policy)
• We maintain minimal data storage

Our website uses essential cookies to function and minimal analytics cookies to improve our service. You can control non-essential cookies through your browser settings.

Data Retention

• We keep your information only as long as necessary for:
• Service delivery
• Legal requirements
• Tax obligations
• Professional standards

Your Rights

• You can request to:
• Access your data
• Correct it
• Delete it
• Withdraw consent
• Object to processing

Updates

We review this statement periodically and will post any updates on our website.

Contact

For privacy queries, contact:

Annemarie

annemarie@amfaffinity.co.uk

This statement complies with UK Data Protection Act 2018 and UK GDPR requirements.